marketing manager , health ingredient in Reinach

posted
contact
Olivier Worch, Basel Professionals Health Care & Life Sciences
job type
temporary
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job details

posted
location
reinach, aargau
sector
life sciences
job type
temporary
reference number
14853
contact
olivier worch, basel professionals health care & life sciences
phone
058 201 55 50

job description

Randstad Professionals is looking for a Marketing Manager Health ingredients for a client working in Nutritions industry based in Reinach BL.

The Company believes in applying technology platforms, such as fermentation, to help resolve sourcing bottlenecks in nature. These enable them to provide products that can contribute to health, wellbeing and sensory enjoyment. They research, develop and bring to commercialize high quality, affordable, ready-to-formulate ingredients that are based on nature and are available at all times, in any quantity. At the core of everything they do lies the idea of nature sustained, which is in line with rising customer and consumer expectations. It is an exciting time to become part of our company and contribute to our purpose.

This position is responsible to lead, execute and grow the company’s marketing function across our three commercial ingredient businesses (Health Ingredients, Health Protection and Flavours & Fragrances). 

Startdate: ASAPContract Duration: 6 months

Your responsibilities:

  • Develop lead nurturing programs, including setting and executing strategy, measuring results against revenue goals 

  • Develop outbound and inbound programs, including email, paid advertising, social, webinars (as needed), content creation, and targeting, that will deliver an increasing volume of qualified pipeline for the sales team 

  • Create campaign messaging, content, and strategy to deliver required business growth results across paid, owned and earned channels 

  • Employ best practices to achieve growth goals while also experimenting with creative strategies and alternative tactics 

  • Collaborate with the sales teams to create a strategy that targets top accounts including outbound campaigns 

  • Build systems and processes that will track and report on key performance metrics and use this data to continually optimize campaign strategies 

  • Track demand generation performance and full funnel KPIs and continuously optimize and improve performance

  • Manage content creation internally or use of external resources including agency and enterprise talent platform 

  • Website management 

  • Support our global customers and distributors with their marketing needs, oversee TMLA's and set up cross-promotional activities 

 

If those task are interesting and challenging for you you should bring these qualifications:

  • 5+ years of B2B demand generation experience with a strong focus on lead generation, and nurturing campaigns, ideally this experience will be within at least one of the following ingredient sectors: food supplements, foods and beverages, animal health, personal care, flavours and fragrances, health protection 

  • Deep experience engaging buyers via educational content and thought leadership 

  • Deep experience with managing and optimizing campaigns using marketing automation software (Autopilot, Sugar, Kizen, Act-On, or similar) 

  • Experience with Wordpress to keep product websites updated 

  • Knowledge of design software, including Adobe Creative Suite is essential to manage content updates and creation 

  • Strong project management skills – must be able to organize work in a methodical and rigorous manner; comfortable in a deadline-driven, fast-paced environment 

  • Proven ability to develop, grow and lead a marketing function team 

  • strong verbal communication, proven team collaboration skills, and demonstrated leadership and influence abilities

  • Fluent oral and written English, other languages desirable but not required. 

  • Some travel can be required in this role to attend global industry trade shows and conferences

Please note a Swiss Work permit or EU-citizenship is mandatory for this position.