product marketing manager 100% m/f/d in Rotkreuz

Emil Goetsch, Randstad HR Solutions
job type
try & hire
apply now

job details

rotkreuz, zug
sales & marketing
job type
try & hire
reference number
emil goetsch, randstad hr solutions
058 201 56 20

job description

Aout this opportunity

As Product Marketing Manager you will be responsible for the product management of iTero intraoral scanners and all future hardware and software innovations related to the General Practitioner, Dental Laboratory, and/or Orthodontic channels in EMEA. Responsibility includes significant work and cross-functional leadership to plan and execute new product launches. You will develop and execute programs that strengthen our product utilization while redefining and delivering our value proposition. The role includes key aspects of channel marketing and product management/marketing such as life cycle management, messaging, price and product placement.

In this role you will...

  • Be responsible for developing and executing product roadmap initiatives (in conjunction with the global team) for iTero's product hardware/software
  • Lead the NPI commercial launch process for iTero in EMEA, including product positioning, value proposition development, pricing, key claims, KOLs and early adopters targeting
  • Responsible for developing/executing scalable pilot initiatives and limited market releases
  • Track overall business results including identification and monitoring of key metrics and other data sources that gauge the health and growth of the business, and future business trends
  • Analyze the incremental impact of marketing programs including ROI
  • Understand customer mindset and barriers to adoption and utilization, and develop/drive successful marketing programs that ladder to business objectives
  • Provide fundamental marketing analyses and current/gap assessment analyses
  • Monitor competitor activities and market trends
The position also includes responsibility for the following: Product & Pricing:
  • Segment expertise
  • Product performance
  • Product definition & roadmap
  • Lifecycle management: monitor in-market feature performance; identify post-launch improvements; End of Life/Service strategies


  • 7+years of product management and/or marketing experience within the healthcare, pharmaceutical or medical device industry. Dental experience is highly desirable but not requiered
  • Directly-related experience in the development of innovative channel initiatives, launch programs, and project management
  • Bachelor's degree (MBA preferable)
  • Project management skills; take action and maintain ownership
  • Ability to lead strategy development, testing and execution
  • Ability to strategically determine the most valuable needs of the customer
  • Excellent written and verbal communication skills
  • Strong analytical skills for business analysis; understands cost/benefit relationships
  • Experience with international global enterprises desired, but not requiered
  • Hands-on self-starter who enjoys a fast-paced environment and can manage multiple projects at a time
  • Ability to travel up to 40% of the time

By joining Align, you will be part of a global, fast-growing company in one of the most dynamic industries. Great people, innovative technologies, and meaningful work ? these are just some of the?things?employees say make Align Technology a great place to work.

The temporary contract duration is initially limited to one year.

Does this sound like a good fit? Great, so apply today and I am looking forward to our conversation! Emil