What is the Randstad Award?
The Randstad Award is presented each year to the most attractive employer in various countries throughout the world. It’s not just another prize for the trophy cabinet because the winner is based on the outcome of the world’s largest survey into employer branding.
And unlike other best employer awards, it is ‘the people’s choice’, based on the views of a representative sample of employees and job-seekers in each of the participating countries. 7,000 respondents per country between the ages of 18 and 65 are asked for their views on a country’s 150 largest companies via an online questionnaire. The companies are selected through national statistics agencies. This means they cannot request or subscribe to be included in the survey. The winners are selected solely based on the appeal of their employer brand. Such careful measures ensure that the survey remains completely objective.
The Randstad Award helps employers recruit and retain the best talent on the market by giving them insight into the perceptions and preferences of potential employees. It gives organizations the information necessary to improve their image so that they can attract the kind of people they want and keep their workforce engaged and motivated, which is a vital factor for business success.