Randstad Employer Brand Research

10 key factors for success

10 key factors for success

The winner of the Randstad Award in each country is based on how appealing the selected company is as a potential employer to the respondents. To determine this, we ask one simple question: Would you like to work for this company? The companies are also evaluated on 10 factors that have been derived from our 13 years' experience with the Randstad Award. These factors determine the perception of the employer brand.

The 10 factors are (in no specific order):

  • Financial health
  • Good training opportunities
  • Long-term job security
  • Career advancement opportunities
  • Strong management
  • Interesting job content
  • A pleasant and stimulating working environment
  • Competitive salaries and employee benefits
  • A good work-life balance
  • Progressive policies concerning the environment and society (CSR)

Employer Brand Research 2017

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