global and representative.

There are currently 30 countries taking part in the main regions where Randstad is active.

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History

The Randstad Award is organized jointly by Randstad and the independent Belgian market research company Kantar TNS.

After 18 years of close collaboration, the survey has now been expanded to include 6,000 organizations worldwide. In 2018, the Randstad Award will take place globally across 30 countries and for the fifth time in Switzerland.

the survey

5 years of the study in Switzerland

30 participating countries worldwide

4,800 respondents aged between 18 and 65

16 key factors

success factors

The winner of the Randstad Award in each country is based on how attractive the selected company is as a potential employer to the respondents. To determine this, we ask one simple question: “Would you like to work for this company?”

The companies are also evaluated on 16 factors that have been derived from our 13 years' experience with the Randstad Award. These factors determine the perception of the employer brand.

The 16 factors are (in no specific order):

  • Financial health
  • Good training opportunities
  • Long-term job security
  • Career advancement opportunities
  • Strong management
  • Interesting job content
  • A pleasant and stimulating working environment
  • Attractive salaries and employee benefits
  • A good work-life balance
  • Use of latest technologies available
  • Convenient location
  • Very good reputation
  • Quality products / services that I value
  • Flexible working arrangements (flextime, teleworking, etc.)
  • Promotion of diversity and inclusion in the workplace
  • Progressive policies concerning the environment and society (CSR)

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The 2018 employer study provides a detailed overview and information on the attractiveness of the biggest Swiss employers.

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