Randstad Employer Brand Research

Unique methodology, unique results

We apply this methodology because a uniform approach makes it easier to draw useful comparisons between countries. This is also why the research is conducted almost simultaneously across all regions.

The method is very useful because it significantly contributes to our knowledge about employer branding, and about why people select certain jobs and employers.

The company reports detail the strengths and weaknesses of their external employer brand and provide each company with an excellent industry benchmark. These reports are confidential. The general report (containing the main results per country, including theRandstad Award winner) is made available to the public. Separate reports, containing the main results for specific global or national sectors, can also be requested.

Employer Brand Research 2017


The 5 biggest talent strategy challenges for HR in 2017

Human resource departments have numerous tasks to fulfill, but recruiting and retaining employees is arguably the most difficult. In fact, a 2012 study by the Society for Human Resource Management determined that by 2022, employee retention will be HR's greatest challenge.

Here's why: