Head of Digital Marketing in Basel

Are you passionate by the new technologies?Are you ready to take your digital marketing career to the next level? You might be the right fit for this role.Type: permanent full-time contractLocation: Basel 

We are looking for an experienced and result-driven Head of Digital Marketing to join our client's dynamic digital team!You will be responsible for setting up, implementing, and managing the day-to-day digital marketing strategy in order to achieve the business goals and objectives.

Your next challenge

• Build, plan and implement the overall digital marketing strategy and promotional/budget plan.
• Lead the strategic and operational management of all paid digital marketing activities.
• Responsible for managing all SEO activities.
• Anticipate sales performance trends, research competition, investigate benchmarks and provide suggestions for improvement.
• Build out tracking and reporting tools to monitor and optimize the performance with a view to increasing sales and optimizing ROI.
• Collaborate with cross-functional teams – from creative to product marketing – to deliver consistent brand messaging and experiences.
• Work with external agencies for campaign management and asset creation.
• Manage and lead a digital marketing team.
• Stay up to date with the latest technology and best practices.

Your profile

• 5+ years of relevant experience in the field of digital marketing in a manager role within a global or EMEA scope.
• Proven track record of successfully implementing conversion-driven digital marketing campaigns.
• Experience in managing digital marketing accounts and platforms such as Salesforce Marketing Cloud, Google Analytics.
• Background preferably in the luxury, fashion, consumer goods industry (B2C focus).
• Fluent in English.

Feel free to apply to this role!