Marketing Automation Manager in Basel

Are you eager to learn and a customer centric mindset individual?Do you enjoy seeing results with your marketing efforts and the end-to-end process?

You might be the right fit for this role! 

Contract type: Full-time permanent

Location: Basel 

Our client is looking for a dynamic marketing automation manager to join their marketing team.

Your next challenge:

• Be responsible for developing and executing relevant and compelling email communications across EMEA and Asia regions.
• Manage end-to-end email campaigns process: from campaigns planning & calendar management, campaigns creation and implementation.
• Define and set up appropriate target audiences.
• Brief the copywriter and graphic design team for content & design creation. Proofread campaigns content and work closely with copywriter to create engaging email content.
• Develop and implement successful engagement strategies to increase open rate, clickthrough rate and conversion, and reduce unsubscribe rate.
• Drive campaigns personalization, automation, A/B testing and on-going optimization.
• Work with the Associate Director, Marketing to create and maintain closed-loop marketing reports to understand marketing program and channel performance. 

• Bachelor's Degree in Marketing, Business, Communications, or any other related field.
• Minimum 5 years' work experience in managing CRM & email campaigns to engage with customers, drive revenue, build loyalty and retention.
• In-depth experience with Adobe Marketo Engage.
• Hands-on experience with HTML is an advantage.
• Strong project management skills, ideally experience with Asana Project Management Tool.
• Experience in the healthcare industry is also a plus.
• Fluent in English.