randstad employer brand research 2026.

1. Google
2. Swatch
3. SBB CFF FFS
4. Centralschweizerische Kraftwerke (CKW)
5. Banque Lombard Odier & Cie
6. Swiss Paraplegic Group
7. Swiss International Air Lines
8. Swiss Red Cross
9. Rolex
10. HFR Hospital Canton of Fribourg

1. Google
2. SBB CFF FFS
3. Schweizer Paraplegiker-Stiftung
4. Pilatus Flugzeugwerke
5. Rolex
6. Schweizerisches Rotes Kreuz
7. Migros
8. Banque Lombard Odier & Cie
9. Swiss International Air Lines
10. Centre hospitalier universitaire Vaudois (CHUV)

1. Google
2. Rolex
3. Swatch
4. Pilatus Flugzeugwerke
5. Schweizer Paraplegiker-Stiftung
6. Schweizerisches Rotes Kreuz
7. SBB CFF FFS
8. Siemens
9. Centralschweizerische Kraftwerke (CKW)
10. Nobel Biocare

1. Rolex
2. Patek Phillippe Geneve
3. Lindt & Sprüngli
4. Google
5. Flughafen Zürich AG
6. Swatch Group
7. SWISS
8. Pilatus Flugzeugwerke AG
9. SBB CFF FFS
10. Raiffeisen
    
     

1. Flughafen Zürich AG Patek Philippe
2. Lindt & Sprüngli
3. Rolex
4. Swiss International Air Lines
5. SBB
6. Suva
7. Banque Pictet & Cie
8. Swiss Re
9. Jet Aviation

1. Patek Philippe
2. Swiss International Air Lines
3. Rolex
4. Flughafen Zürich
5. Stadler Rail
6. Lindt & Sprüngli
7. Pilatus Flugzeugwerke AG
8. Swatch Group
9. Chocolat Frey AG
10. Migros

1. Swiss International Air Lines
2. Patek Philippe
3. Rolex
4. Flughafen Zürich
5. Swissport International
6. Swatch Group
7. Migros
8. Banque Pictet et Cie
9. Lindt & Sprüngli
10. Siemens

1. Swiss International Air Lines
2. Flughafen Zürich
3. Patek Philippe
4. Rolex
5. Victorinox
6. Swatch Group
7. Nestlé
8. Lindt & Sprüngli
9. Swisisport International
10. SBB

is a representative employer branding study based on the perceptions of the general population. The study has been conducted worldwide for 26 years, and for the Swiss market for 13 years. It reflects the attractiveness of the 150 largest employers in the market, who are known to at least 10% of the population. It provides valuable insights that help employers shape their brand.

Participants: Students, employees, and unemployed (Switzerland)
Age: 18 to 65 years (overrepresentation of 25-44 year olds)
Representative of all genders
Survey method: Online
Number of participants: Over 6,000 people in Switzerland
Duration: 1 month
Study: This is an external perspective (perception/image), meaning these individuals do not work for the respective (surveyed) companies.
Frequency: Annual

The survey is being conducted by Kantar and Evalueserve. With offices in 90 markets, Kantar (headquartered in Munich) is one of the world's leading companies for independent marketing data and analytics.

Evalueserve is a global market research company with approximately 4,000 employees. The company is headquartered in Switzerland. Its largest office is in India, with additional offices in China, Chile, and Romania. Evalueserve is represented worldwide by client executives.

The survey will run for one month (until January 2026).

Around 163,000 people worldwide are participating in the independent study, including over 6,000 in Switzerland. A total of 33 countries are participating.

5,944 companies worldwide were included in the independent study. The 150 largest companies in Switzerland (by number of employees) are also being analyzed.

No, the respondents are independent and do not work for the companies being surveyed.

The study is independent and is financed by Randstad.

The study assesses the branding (employer brand) of the largest employers in Switzerland. It also provides valuable insights into employee needs and reflects current labor market demands. These insights will enable employers to respond to trends and market developments and adapt accordingly. Randstad gains valuable insights from the study that can help companies with their recruitment efforts.

Randstad aims to use these insights to best support its talent and clients, thereby helping them achieve sustainable and long-term success in the labor market.

No, the 150 companies in Switzerland are neither contacted nor informed in advance. This is an independent study that examines the impact of companies on a randomized sample of the Swiss population.

Companies are selected based on their size (number of employees in the respective country; for Switzerland, at least 1,500). Companies from the private, public, and healthcare sectors are included. The selection and compilation of the list were carried out by the two market research companies Kantar and Evaluserve (see above) for Randstad.

Randstad N.V., based in Diemen, Netherlands, defines the questions and content of the study and commissions it. To ensure relevant comparability of the results, the core questions remain the same each year. In addition, current special topics are analyzed.

The market has changed significantly: from an employer's market to an employee's market. This is felt not only by the private sector but also by the public sector. Employer branding is playing an increasingly important role. For this reason, the criteria were adjusted in 2024, and companies from the public sector and the healthcare industry were also included in the study.

Companies that no longer met the criteria (being one of the 150 largest companies in Switzerland by number of employees) are therefore no longer in the Top 150 ranking, while other companies have been added.

There is no study conducted on this scale. There is another employer brand study, such as the one by “Universum – Most Attractive Europe.” This study is conducted in over 50 countries but has a different target group. Universum focuses on students.