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Employer branding is an increasingly important competitive factor. Companies with a strong employer brand are perceived as outstanding employers with attractive brand values and which offer good career prospects.
The «employer brand» is the image that a company projects as a potential employer. Companies with a strong employer brand are perceived as a special employer with attractive brand values and good career prospects.
On 26 March 2020 we will present the Randstad Award to the most attractive employer in Switzerland for the 7th timecent years.
Our employees share their specialist knowledge and blog about employer branding.