what is employer branding?

Employer branding is an increasingly important competitive factor.

The employer brand is the image that a company radiates and that shapes the external view of a company for potential employees. Companies with a strong employer brand are perceived as outstanding employers with attractive brand values that offer good career prospects. In this context, employer branding should never be used as a pure marketing tool, but much more to underline and communicate one's own values and special features. At Randstad, we are convinced that employer branding helps to attract highly qualified applicants and promising new employees. In addition, employees can identify more strongly with their companies, which increases loyalty.

research 2022.

The Randstad Employer Brand Research

  • is a representative employer branding study based on the perceptions of Swiss employees. 
  • is an independent study with nearly 163,000 participants and 5,944 companies surveyed worldwide.
  • reflects the attractiveness of the 150 largest employers in the market, known to at least 10% of the population.
  • provides valuable insights that help employers shape their brand.
download study 2022

winners switzerland.

The Randstad Employer Brand Study is an independent study in the field of employer branding. Companies cannot apply to participate, they are selected for the study based on their number of employees. The ranking takes into account the 150 largest companies in Switzerland (by number of employees) that are known to more than 10 percent of the population.