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Employer branding is an increasingly important competitive factor. Companies with a strong employer brand are perceived as outstanding employers with attractive brand values and which offer good career prospects.
The «employer brand» is the image that a company projects as a potential employer. Companies with a strong employer brand are perceived as a special employer with attractive brand values and good career prospects.
Employer branding helps companies to attract highly qualified applicants and promising new recruits. It also means that employees can identify more strongly with their company, which increases loyalty.
What is the secret sauce to employer branding? Here you can find a compilation of employer branding case studies from different international companies.
The 2021 employer study provides a detailed overview and information on the attractiveness of the biggest Swiss employers.