effective ways to inform employees about your benefits package.

As the demand for skilled labor rises, the importance of offering a robust employee benefits program becomes even more critical. You may already have a comprehensive incentives program in place, but are your employees fully aware of all it includes? Or perhaps they’ve forgotten about some of the less obvious perks.

In this article, we will explore effective strategies to ensure your employees are fully aware of the non-monetary benefits and incentives your company offers.

Before communicating your benefits program to your staff, it’s essential to have a clear understanding of what you currently offer. Start by listing and categorizing the available incentives and identifying any gaps where new benefits could be added. A great first step would be to conduct a survey asking employees what types of benefits they value most. This not only informs your employee incentives program but also helps tailor it to your team’s needs.

regular communication is key

Once you have clearly defined and categorized your non-monetary benefits, it's essential to communicate them effectively to both current and potential employees. Regular updates are key to ensuring that your team is fully aware of the benefits available to them. 

effective tools and techniques

Newsletters can be a great tool to remind staff to take full advantage of non-cash compensation. However, keep in mind that overloading employees with too much information can lead to frustration and disengagement. Instead, focus on providing the right information at the right time.

Webinars and on-site events are other excellent tools for keeping employees informed about the company’s benefits program. These sessions provide an interactive platform to discuss available offerings and ensure your staff stays up to date with the latest perks.

Conducting an annual employee satisfaction survey specifically focused on the benefits program is another crucial step. This will not only provide valuable insights to enhance your non-monetary rewards but also boost awareness.

For new employees, the onboarding process is a prime opportunity to present the full spectrum of the company’s employee benefits program.

keep track and celebrate progress

Track the usage of your non-monetary benefits to measure their impact and engagement. Set collective goals for participation and celebrate each milestone as it’s reached.

For example, you might announce, "In May, 75% of our employees participated in one or more yoga sessions – a new record! Well done!" Or, "In September, 28% of our staff took advantage of the opportunity to dedicate a day to a good cause, with full pay – fantastic news!"

These celebrations not only encourage further participation but also reinforce the value of these benefits to your team.

key actions

• categorize and list all available benefits before communicating with employees
• keep employees informed through regular communication
• use the onboarding process to introduce new employees to the full scope of the company’s benefits
• track participation and announce results to drive engagement 
• conduct employee satisfaction surveys to improve offerings and boost awareness

Looking to refresh and improve your non-monetary incentives to draw in and keep top talent? Make sure to download our guide for further insights.