what is a digital marketing manager?
As a digital marketing manager, you play a key role within the company. You position products and services in a way that ensures as many people as possible find them. This involves covering all the essential channels used by your target audience. The right message convinces existing customers and attracts potential buyers. You persuade consumers of the added value and benefits of your offering. Throughout, you stay consistently focused on customer needs. You check whether you are reaching your target audience and observe how they behave. In your role as digital marketing manager, you develop marketing strategies and initiatives. Your marketing team supports you in implementing these plans. The specific tasks you undertake depend on the industry you work in. Having expertise in digital marketing is essential. You need to be familiar with social media, content marketing, and e-communication. The most important thing as a digital marketing manager is to stay closely connected to the customer. You must understand what they want and fear. The social skills necessary to achieve your marketing goals are something you bring with you. Keep reading to find out when you are successful as a digital marketing manager.
view jobsworking as a digital marketing manager.
Are you curious about what your responsibilities as a digital marketing manager entail? Primarily, you communicate and are present everywhere: online and offline. Keep reading to find out what your key tasks are.
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your area of responsibility
As digital marketing manager, your main responsibilities are:
- Developing a marketing strategy and establishing the marketing mix: As a digital marketing manager, you create a marketing strategy outlining how to achieve the company's objectives. In the marketing mix, you communicate your offering. You ensure that all the necessary information is available to customers everywhere and at all times.
- Create distribution strategies: As a digital marketing manager, you typically have access to all information regarding customers and customer relationships. Thanks to various analyses, you know the best ways to reach your customers. This can be through your website, newsletters, social media, direct sales, and e-commerce. Your distribution strategy covers all the key channels.
- Developing campaigns: An important aspect of your marketing efforts is campaigns. These are designed to achieve a specific goal, such as launching a new product onto the market. You support this goal through various measures and activities. Throughout, you communicate the core message in a way that effectively reaches your target audience.
- Control and success analyses: Marketing measures are only effective if they reach the target audience and elicit a response. For a newly launched product, this means making a purchase. To understand how your campaigns are performing, you analyse them. For this, you utilise various marketing tools.
- Collaboration with external service providers: As a digital marketing manager, you work with your team on marketing strategies, campaigns, and promotions. However, you can't do everything on your own. Therefore, you establish contacts with external service providers such as agencies, market researchers, and freelancers. Additionally, you build up a network comprising editorial teams from print and online media, as well as influencers.
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who are your colleagues?
A digital marketing manager works closely with other departments. Depending on the industry, you collaborate with production, purchasing, sales, logistics, and customer service to help achieve the company's goals. The production team or purchasing department ensures the products are delivered at the required quality. The sales team sells them to customers, while logistics makes sure the products are delivered on time. Customer service helps to build and maintain customer loyalty. As a digital marketing manager, you are constantly in contact with all these areas.
types of digital marketing managers.
The main focus areas for digital marketing managers are:
- Brand manager: Your job as a Brand Manager is to promote the company's image and raise its profile. It all depends on the starting point: sometimes you develop a brand, and other times you maintain it. Everything that benefits the brand is your responsibility: marketing strategy, brand positioning, and brand management.
- Content manager: When it comes to content, it’s all about the Content Manager. You are the editor responsible for filling all channels with content. You ensure that your content provides real value to users. This starts with a user-friendly company website and doesn’t end with social media. You decide what appears, when, and where.
- Digital manager: As a Digital Manager, you are the all-rounder in the digital world and responsible for all online marketing activities. You know best which digital channels to utilise to ensure your company is visible. Key roles include search engine optimisation (SEO), search engine advertising (SEA), as well as email marketing.
- Social media manager: As a Social Media Manager, your main focus is on social media platforms. You select the channels that best suit the company based on their features and user base. The options are numerous, including Facebook, Instagram, Pinterest, LinkedIn, Twitter, and YouTube. On these platforms, you engage with users, publish news, participate in discussions, and respond to inquiries. Using various tools, you monitor the success of your activities.
salary as a digital marketing manager.
If you research across various platforms, you'll find a wide range of gross salaries for digital marketing managers. This is because your salary is heavily influenced by different factors. Your education and work experience play a significant role. As a digital marketing manager with a Higher Fachschule (HF) qualification, you earn less than someone with a Bachelor's or Master's degree. Larger companies tend to pay more than smaller businesses. In a Swiss metropolis, your salary is higher than in rural areas. Additional benefits such as bonuses have a positive impact on your gross salary. As a starting salary, you can expect around CHF 70,000, which is approximately CHF 6,300 per month. Find out more here about your gross salary as a digital marketing manager.
how much do I earn as a digital marketing manager in a permanent position?
As a digital marketing manager, you typically earn between 70,600 and over 1,000,000 CHF gross per year. Converted to a monthly salary, this amounts to roughly 6,300 to over 83,300 CHF. The median salary is around 133,000 CHF annually, which is about 11,000 CHF per month. The wide range is due to various factors influencing your pay. The more qualified and experienced you are, the higher your earnings. Working for a global corporation with a strong brand can also impact your salary. In major cities like Zurich or Basel, you tend to earn more than in regions like Graubünden or Geneva.
in which industry do I earn the most as a digital marketing manager?
You earn the most as a digital marketing manager in the pharmaceutical industry and the ICT sector. Insurance companies and financial service providers also pay you more than reasonably. Your salary is significantly lower in retail and the hospitality industry. However, don’t be fooled by the basic salary alone. Some companies offer attractive additional benefits. Through bonuses, a 13th month’s salary, company cars, discounts, or subsidies, you can significantly boost your annual earnings. Therefore, take a close look at how your gross salary is structured.
education and further training as a digital marketing manager.
As a digital marketing manager, you need a solid foundation. After completing basic training as a retail manager with an EFZ qualification or gaining practical experience in marketing, further education to become a certified digital marketing manager HF is an excellent option. This provides you with a strong starting point to kick off your career within a company. However, this is not the end of the road. Further studies at universities of applied sciences or other educational providers can open up even better career prospects. Employers value applicants with a Bachelor's degree. Depending on where you wish to work later on, you can focus on relevant specialisations. You have good prospects with a Bachelor of Arts in Marketing and Digital media or a Master’s in Business administration specialising in Marketing.
positions as digital marketing manager.
Well-trained digital marketing managers with professional experience are in demand as senior staff in marketing departments or agencies. This can be in small businesses or large corporations across all industries. Especially companies with strong brands are looking for skilled professionals to manage brand development. Small and medium-sized enterprises want to increase their visibility online. They are interested in digital marketing managers who can build a brand from the ground up. It’s up to you to find where your true calling lies. Are you looking for an attractive role in marketing? Take a look at our current vacancies for digital marketing managers.
positions for career changers as digital marketing manager.
To work successfully as a digital marketing manager, a basic education combined with specialised further training is usually required. You’ll have better prospects with a Bachelor’s or Master’s degree. However, as a career changer with relevant work experience, you can also stand out in marketing. Any gaps in your technical knowledge can be filled through courses and on-the-job training.
career opportunities and development potential as a digital marketing manager.
You’re passionate about working in marketing but are looking for new prospects? Typically, you start your career as a marketing assistant or junior digital marketing manager. After a few years in marketing and some professional successes, a position as a senior digital marketing manager becomes within reach. If you’re less interested in a management career, you can focus on specialising in your area of expertise. Good future prospects are especially available as a Digital Manager. Want to develop further as a digital marketing manager? Take a look at our tests and tips.
competencies as a digital marketing manager.
As a digital marketing manager, your main strength is inspiring people. Other important skills include:
- Creativity: As a digital marketing manager, you’re bursting with creativity. You constantly come up with new ideas to improve the brand’s image and make it more well-known. This helps the company maintain a competitive edge.
- Outgoing communicator: An internal and external network is the key to success. You love to communicate and build relationships, whether with marketing teams, salespeople, product managers, agencies, or senior management.
- Analytical thinking: Marketing is both gut and head. You need to understand how your target audience thinks. Only then can you send the right messages. You assess how they are received using key figures (KPIs). This way, you measure the success of your marketing efforts and make adjustments if necessary.
- Thirst for knowledge: Technologies and requirements are constantly changing. New digital trends emerge, and the importance of individual channels shifts. As a digital marketing manager, you stay up to date. You monitor changes and incorporate meaningful trends into your work.
benefits of being a digital marketing manager at randstad.
There are many good reasons to work at Randstad as a digital marketing manager:
✓ exciting jobs at well-known companies
✓ a reliable point of contact whenever you need one; personalised advice matters
✓ attractive employment conditions and good social benefits
✓ further education courses and personal development opportunities
✓ clear information in the myRandstad app
✓ do you have a fixed-term contract? Often, there’s the opportunity to secure a permanent position afterwards. Many well-known companies also recruit their staff directly through Randstad
your professional development budget as a digital marketing manager at randstad.
If you work as a digital marketing manager for Randstad, you have access to further training courses. As part of the tempTraining programme from swissstaffing, you can attend training sessions. You will be reimbursed for the course fees later, provided you pass the course exam. Your consultant from Randstad is there to support you if you have any questions. This way, you can acquire additional language skills or job-specific knowledge, all during your working hours as a digital marketing manager.
application tips for digital marketing managers at randstad.
Have you found your dream job as a digital marketing manager? It’s not just qualifications and certificates that determine the success of your applications. Careful, error-free, and personalised documents will definitely help you in your job search. Here are a few useful tips to optimise your chances:
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1. find a position as a digital marketing manager
Search through Randstad job vacancies. If you can't find a position that’s exactly right for you, you’re still welcome to get in touch with us personally, without any obligation, or to create a Randstad profile.
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2. applying for the role of digital marketing manager
The job advert continues: apply online, give us a call, or send us an email.
Make sure your documents are complete:
✓ CV with photo
✓ work references & diplomas
You don't have a CV yet, or only an outdated version? Create a new layout using a free online template.
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3. preparing for a job interview as a digital marketing manager
A good preparation will help you stay calm during the interview as a digital marketing manager. Here are some tips for your job interview.
frequently asked questions.
Here you will find answers to frequently asked questions about working as a digital marketing manager.
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what does a digital marketing manager do?
As a digital marketing manager, you inspire people about a product or service. You deliver the right messages across all the key channels. This way, you persuade consumers of the benefits of your offering. You can only do this successfully if you stay close to the customer and truly understand them. Curious? Find out more about your responsibilities as a digital marketing manager here.
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how much do I earn as a digital marketing manager?
Your gross salary as a digital marketing manager ranges between 70,600 and 1,000,000 CHF per year. The company you work for has a significant impact on your salary. Additionally, several years of professional experience can positively influence your gross income. You also often benefit from a range of perks through additional benefits. Read more here about your gross salary as a digital marketing manager.
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is being a digital marketing manager a good profession?
If you enjoy working passionately with people and are looking for a varied role, then a career as a digital marketing manager is perfect for you. With your expertise and enthusiasm, you’ll persuade consumers of the added value your brand offers. This benefits the company and ultimately also rewards you with an attractive salary and additional benefits. Want to know what to expect as a digital marketing manager? Keep reading here.
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is a digital marketing manager role difficult?
In your role as a digital marketing manager, you often work under time and success pressures. Your bosses expect you to predict customer behaviour. Your success is measured by the success of your campaigns. For this, you fully immerse yourself in your passion for brand management. If you embrace this and apply your expertise creatively, the profession of a digital marketing manager will inspire you. You see the daily challenges as the spice of the job. To find out what makes the role of a digital marketing manager exciting, read on this page.
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do you need experience to become a digital marketing manager?
To progress from a basic business qualification to a role as a digital marketing manager, you need to have some work experience. Career changers also improve their chances of entering a good marketing position by gaining relevant experience. If you're missing specific skills, you can acquire them through specialised courses. Not sure if your qualifications are enough? Read more here about the skills and competencies required for a digital marketing manager.
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how do I apply for a vacant position as a digital marketing manager?
Your application for the digital marketing manager position is straightforward. Create a Randstad profile and browse our job board for available roles in your area. Found an interesting opportunity? Then send us your cover letter, CV, and certificates straight away. Need help with your application? Our tips will guide you to craft a compelling application.
