marketing manager.

Are you curious about what your responsibilities as a marketing manager entail? Primarily, you communicate and are present everywhere: online and offline. Keep reading to find out what your key tasks are.

The main focus areas for marketing managers are:

• brand manager: Your job as a Brand Manager is to promote the company's image and raise its profile. It all depends on the starting point: sometimes you develop a brand, and other times you maintain it. Everything that benefits the brand is your responsibility: marketing strategy, brand positioning, and brand management.
• content manager: When it comes to content, it’s all about the Content Manager. You are the editor responsible for filling all channels with content. You ensure that your content provides real value to users. This starts with a user-friendly company website and doesn’t end with social media. You decide what appears, when, and where.
• digital manager: As a Digital Manager, you are the all-rounder in the digital world and responsible for all online marketing activities. You know best which digital channels to utilise to ensure your company is visible. Key roles include search engine optimisation (SEO), search engine advertising (SEA), as well as email marketing.
• social media manager: As a Social Media Manager, your main focus is on social media platforms. You select the channels that best suit the company based on their features and user base. The options are numerous, including Facebook, Instagram, Pinterest, LinkedIn, Twitter, and YouTube. On these platforms, you engage with users, publish news, participate in discussions, and respond to inquiries. Using various tools, you monitor the success of your activities.

If you research across various platforms, you'll find a wide range of gross salaries for marketing managers. This is because your salary is heavily influenced by different factors. Your education and work experience play a significant role. As a marketing manager with a Higher Fachschule (HF) qualification, you earn less than someone with a Bachelor's or Master's degree. Larger companies tend to pay more than smaller businesses. In a Swiss metropolis, your salary is higher than in rural areas. Additional benefits such as bonuses have a positive impact on your gross salary. As a starting salary, you can expect around CHF 70,000, which amounts to approximately CHF 6,300 per month. Find out more about your gross salary as a marketing manager here.

As a marketing manager, you need a solid foundation. After completing basic training as a retail manager with an EFZ qualification or gaining practical experience in marketing, further education to become a certified marketing manager HF is an excellent option. This provides you with a strong starting point to kick off your career within a company. However, this is not the end of the road. Further studies at universities of applied sciences or other educational providers open up even better career prospects. Employers value applicants with a Bachelor's degree. Depending on where you wish to work in the future, you can focus on relevant specialisations. You have good prospects with a Bachelor of Arts in Marketing and Digital Media or a Master's in Business Administration specialising in Marketing.

Well-trained marketing managers with professional experience are in demand as senior staff in marketing departments or agencies. This can be in small businesses or large corporations across all industries. Especially companies with strong brands are looking for skilled professionals to manage brand development. Small and medium-sized enterprises want to increase their visibility online. They are interested in marketing managers who can build a brand from the ground up. It’s up to you to find where your true calling lies. Are you looking for an attractive role in marketing? Take a look at our current vacancies for marketing managers.

To work successfully as a marketing manager, a basic education combined with specialised further training is usually required. You’ll have better prospects with a Bachelor’s or Master’s degree. However, as a career changer with relevant work experience, you can also stand out in marketing. Any gaps in your technical knowledge can be filled through courses and on-the-job training.

Are you passionate about working in marketing but looking for new opportunities? Typically, you start your career as a marketing assistant or junior marketing manager. After a few years in marketing and some professional successes, a position as a senior marketing manager may be within reach. If you're less interested in a management career, you can focus on specialising in your area of expertise. Good prospects for the future are especially available as a digital manager. Want to develop further as a marketing manager? Take a look at our tests and tips.

As a marketing manager, your main strength is inspiring people. Other important skills include:

• Creativity: As a marketing manager, you’re bursting with creativity. You constantly come up with new ideas to improve the brand’s image and make it more well-known. This helps the company maintain a competitive edge.
• Outgoing communicator: An internal and external network is the key to success. You love to communicate and build relationships, whether with marketing teams, salespeople, product managers, agencies, or senior management.
• Analytical thinking: Marketing is both gut and head. You need to understand how your target audience thinks. Only then can you send the right messages. You evaluate how they are received using key figures (KPIs). This way, you measure the success of your marketing efforts and adjust them if necessary.
• Thirst for knowledge: technologies and requirements are constantly changing. New digital trends emerge, and the importance of individual channels shifts. As a marketing manager, you stay up to date. You monitor changes and incorporate meaningful trends into your work.

There are many good reasons to work at Randstad as a marketing manager.
✓ exciting jobs at well-known companies
✓ a reliable point of contact whenever you need one; personalised advice matters
✓ attractive employment conditions and good social benefits
✓ further education courses and personal development opportunities
✓ clear information in the myRandstad app
✓ do you have a fixed-term contract? Often, there’s the opportunity to secure a permanent position afterwards. Many well-known companies also recruit their staff directly through Randstad

your training budget as a marketing manager at randstad.

If you work as a marketing manager for Randstad, you have access to further training courses. As part of the TempTraining programme from swissstaffing, you can attend training sessions. You will be reimbursed for the course fees later, provided you pass the course exam. Your consultant from Randstad is there to support you if you have any questions. This way, you can acquire additional language skills or job-specific knowledge, all during your working hours as a marketing manager.

Have you found your dream job as a marketing manager? It’s not just qualifications and certificates that determine the success of your applications. Careful, error-free, and personalised documents will definitely help you in your job search. Here are a few useful tips to optimise your chances:

Here you will find answers to frequently asked questions about working as a marketing manager.