what is a product manager?
As a product manager, you share responsibility for the success of products or services. You manage to connect customer needs, company goals, and profitability. Your job is to optimise existing products and develop new ones. You provide your colleagues in marketing and sales with creative solutions to succeed in the market. Before reaching that point, you might spend some sleepless nights. Together with a team of engineers and product designers, you turn your ideas into practical solutions. You work closely with all departments within the company. Your team of product developers needs to understand what results you’re aiming for.
Management and sales are behind the product. As a product manager, you oversee products throughout their entire lifecycle. You contribute to planning and support marketing efforts. For this, you need solid market and marketing knowledge. Additionally, you coordinate all involved processes internally. Through your work, you make a significant contribution to the company's success. Curious? Then read on to find out what makes a successful product manager.
product manager jobsworking as a product manager.
In your role as a product manager, you stay on top of things to ensure products or services sell successfully. You optimise, develop, and monitor. That’s why you play an important role within the company. If you have creative ideas, it can positively impact sales. Your tasks as a product manager are quite diverse. Are you curious about what your job will involve? Then read on here.
-
your area of responsibility
Your responsibilities as a product manager include:
- Identify customer needs: Products and services are successful when they meet customer needs. Therefore, you analyze purchasing behaviour and evaluate feedback on existing products. You can either work with market research institutes or consult the marketing team. Based on the results, you adjust product descriptions, change product names, or optimise the product itself.
- Developing a product: If there isn't already a product or service that meets customer needs, you get to work. You translate customer requirements into a creative vision. Once you're aligned with management, marketing, and sales, you pass the vision on to the development team. Product designers create the product and packaging. Engineers ensure the appropriate product quality.
- Bring the product to life: Your vision is now becoming a reality. As a product manager, you're involved in this process. You oversee the progress and ensure that the development stays on schedule. If bottlenecks arise, you find a solution. For complex high-tech products, you create a prototype. It helps you identify any errors in the system. Ultimately, the goal is for the final product to impress everyone.
- Product launch: Production, sales, and management are convinced of the product. Now it's time for the product launch. You support the marketing and sales team with product descriptions and facts. This helps the marketing team to communicate the added value to customers across all key channels. Together with sales, you also set a market-appropriate price.
-
who are your colleagues?
As a product manager, you are responsible for all processes related to the product. Therefore, you collaborate with colleagues across almost all business areas. This includes project managers, engineers, and designers. Optimizing a product or even developing a new one from scratch is costly. In addition to senior management, your contacts also include financial accountants. Close teamwork is especially important with marketing managers and sales directors. As a trio, you successfully position optimized or newly developed products on the market.
types of product managers.
Product managers work in nearly all industries. Plus, you can specialise in certain areas. Take a look at the different types of product managers:
- Technical product manager: In this role, you hold the technical responsibility for product groups. You advise on technical solutions, create and evaluate specifications. Additionally, you manage product data and determine manufacturing costs. As a Technical product manager, you also handle customer complaints. In case of major issues, you work on further developing the technical products. The goal of your work is flawless functionality and customer satisfaction.
- Product development manager: As a Business Development Manager, you focus on identifying new business opportunities. You are responsible for the company's growth. Your job is to discover new products or business areas. Wherever the market shows potential for expansion, you tap into that potential. This could also involve forward-looking sectors, such as energy systems. In your specialization, you play a key role in the success of the company.
- IT product manager: As a digital product manager, you create functional software and develop digital products. You work closely with software engineers and product designers. Together with IT specialists, you ensure that the products are up-to-date with the latest technology.
salary as a product manager.
If you search for the gross salary of a product manager on the popular Swiss job platforms, you'll find a wide range. This is because various factors can influence the salary positively. Your education and professional experience have the most significant impact on your gross income. For example, as a graduate of a university of applied sciences with an Executive Master’s degree, your salary will be higher than with a basic apprenticeship. Additionally, the industry and the location of the company also play a role. As a starting salary, you can expect an average of CHF 85,000 per year. Find out more about your gross salary as a product manager here.
-
how much do I earn as a product manager in a permanent position?
As a product manager, you earn between CHF 55,000 and CHF 160,000 per year. That amounts to roughly CHF 4,600 to CHF 13,300 per month. If you start as a junior product manager, your salary will be lower than that of a Senior product manager. Gaining work experience and further training can boost your salary and career prospects. Climbing the career ladder to become Head of Product management can see your salary exceed CHF 200,000 annually. In addition to your base salary, some companies offer generous social benefits, discounts, and stock option programs. More and more businesses are focusing on attractive working conditions. Hybrid work models, flexible working hours, and additional vacation days are intended to promote a better work-life balance.
-
in which industry do I earn the most as a product manager?
In some industries, you earn a higher salary because your tasks are more complex. Primarily, this applies to the ICT sector and the pharmaceutical industry. Large companies working with advanced technologies tend to pay more than manufacturers of consumer goods. If you value additional benefits, take a look at positions in the food industry and the hospitality sector. Ultimately, it’s the overall package that makes a job attractive.
training and further education as a product manager.
There is no specific training required to become a product manager. Having a commercial or technical basic education already provides a solid foundation. You can acquire the necessary expertise through targeted further education. The range of in-house certification courses is quite extensive. For example, consider the product manager course including Digital Marketing offered by KV Business School in Zurich. Large corporations typically prefer a higher-level professional exam or a university degree. You have excellent prospects with a degree in Business Administration, Business Informatics, or Engineering. Another advantage is several years of professional experience in the relevant industry. Part-time further education at a university of applied sciences can be completed with various qualifications such as CAS, DAS, EMBA, MAS, or MBA. Depending on the program, these courses last from several months up to three years.
positions as product manager.
As a product manager, you're in demand across many industries. Companies that develop products and services are constantly looking for qualified specialists. Especially in the ICT sector, you’ll find forward-looking and interesting challenges. Are you looking for an attractive position as a product manager? Take a look at our job listings on this page.
positions for career changers as product manager.
In product management, it’s common to fill positions with career changers. Due to the interfaces with production, marketing, and sales, these newcomers usually come from those areas. As a technician, software engineer, or salesperson, you already have a solid foundation. Your chances improve with several years of professional experience. Equipped with a strong determination to develop further, companies warmly welcome you. Through Randstad, you can find a suitable job even as a career changer.
career opportunities and development potential as a product manager.
As you gain more professional experience, you can climb the career ladder as a product manager and take on leadership roles. It’s common to start out as a Junior product manager within a project team. You’ll take responsibility for a sub-project and successfully see it through. With practical experience and achievements, you’ll grow into the role of Senior product manager. Do you see your job as a stepping stone to a leadership career? A position as Head of Product Management is within reach. If you enjoy hands-on challenges, you might specialise in a specific area such as IT Product Management. Want to develop further as a product manager? Check out our tests and tips.
competencies as a product manager.
Product managers know their products and markets. For that, you need expertise and industry knowledge. But there are other important skills that define successful product managers, such as:
- Communication skills: As a product manager, you have numerous interfaces within the company. You gather customer needs and wishes directly or through the sales team. You convey your ideas to the product designers and engineers. You convince management to invest resources. You communicate with all stakeholders on an equal footing. As a competent and empathetic professional, you are a valued point of contact.
- Persuasiveness: In your profession, you develop ideas to optimise existing products or create new ones. First, you inspire the management team. They are willing to invest in the future. You communicate with engineers to produce the product according to your vision. You also convince marketing and sales to position the product successfully on the market.
- Time management: Not everything always runs smoothly at your job. Occasionally, you encounter challenging circumstances. For example, the schedule for product development may be unfeasible. The digital transformation is rapidly changing the framework conditions. This, in turn, impacts the product lifecycle. As a product manager, you allocate your valuable time wisely. You set priorities and still find time to further your education.
advantages of working as a product manager at randstad.
There are many good reasons to work at Randstad as a product manager.
✓ exciting jobs with well-known companies
✓ a reliable contact person whenever you need one, personal advice really matters
✓ attractive employment conditions and good social benefits
✓ continuing education courses and personal development opportunities
✓ clear information in the myRandstad app
✓ do you have a fixed-term contract? Often, there’s a chance to secure a permanent position afterwards. Many popular companies also recruit their staff directly through Randstad.
your professional development budget as a product manager at randstad.
If you work as a product manager for Randstad, you have access to further training courses. As part of the TempTraining program from swissstaffing, you can attend various training sessions. You will get the course fees reimbursed later, provided you pass the course exam. Your Randstad advisor is there to support you if you have any questions. This way, you can acquire additional language skills or job-specific knowledge, all during your working hours as a product manager.
application tips for product manager at randstad.
Have you found your dream job as a product manager? It’s not just qualifications and certificates that determine the success of your applications. Careful, error-free, and personalized documents will definitely help you in your job search. Here are a few useful tips to improve your chances:
-
1. find a position as a product manager
Search through the Randstad job offers. If you don’t find a position that’s exactly right for you, you’re still welcome to get in touch with us personally without any obligation or to create a Randstad profile.
-
2. applying as a product manager
The job ad continues right away: apply online, give us a call, or send us an email.
Make sure your documents are complete.✓ CV with photo
✓ work references & diplomasYou don't have a CV yet or only an outdated version? Create a new layout using a free online template.
-
3. preparing for a job interview as a product manager
A good preparation will help you stay calm during the interview as a product manager. Here are some tips for your job interview.
frequently asked questions.
Here you'll find answers to frequently asked questions about the product manager profession.
-
what does a product manager do?
As a product manager, you play a significant role in the company's success. You're the one who optimises and develops products or services. In doing so, you take into account customer requirements, company goals, and profitability. In your role, you work closely with marketing and sales. Want to learn more about what it’s like to be a product manager? Then have a look at this article.
-
how much do I earn as a product manager?
Your gross salary as a product manager ranges between 55,000 and 160,000 CHF per year. That breaks down to roughly 4,600 to 13,300 CHF per month. Several factors influence your pay. Ultimately, how much ends up in your account depends on your further training and work experience. Additional benefits and attractive working conditions also make a position more appealing. Find out more here about how much you can earn as a product manager.
-
is product management a good profession?
You find fulfillment in your role as a product manager when you enjoy inspiring customers with products or services. You spend hours brainstorming and collaborating with engineers, product designers, and sales teams. You take pleasure in seeing your products succeed in the market and contribute to the company's success. What makes this profession even more appealing is the attractive salary package. Additionally, excellent career prospects make it an interesting career choice. Curious about what awaits you as a product manager? Then read on here.
-
is the profession of a product manager difficult?
You’re working as a product manager under time and success pressure. The conditions are constantly changing and require quick reactions. Only products that meet customer needs will succeed. Thanks to your creativity and market knowledge, you come up with solutions that excite both internally and externally. Your job challenges you every day, which makes it diverse and interesting. Want to learn more about the role of a product manager? Keep reading to find out what makes it special.
-
do you need experience to become a product manager?
Large companies prefer product managers with several years of professional experience. If you are well-trained and can already demonstrate some initial successes, innovative firms will gladly welcome you. Gaining work experience increases your chances of landing a position and at the same time boosts your salary. Career changers from related fields also have good prospects. This includes technicians and salespeople. Through Randstad, you can find jobs for experienced professionals and career changers. Wondering if you're suited for the role of product manager? Find out here which skills you need.
-
what requirements do I need to meet to become a product manager?
The best opportunities are available with a university degree or a higher vocational qualification. Companies value employees with backgrounds in Business Administration, Business Informatics, and Engineering. Applicants from Marketing and Sales also have good prospects. With a commercial or technical foundational education, you can also get started. Further training and work experience help you fill any gaps. Additional advantages include strong communication skills, assertiveness, and good time management. Discover our current job openings for product managers here.
-
how do I apply for a job as a product manager?
Making your application as a product manager with Randstad is straightforward. First, create a Randstad profile and browse our job portal for available positions. Found an interesting role? Then send us your cover letter, CV, and certificates right away. Need assistance with your application? Check out our application tips to help you craft a compelling and effective application.