social media manager.

In your role as social media manager, you’re bursting with creativity. With images, emojis, and lively language, you capture attention. You communicate all day long and are present everywhere. Your task is to get the most out of the platforms. Curious about what your specific responsibilities are? Then read on.

A social media manager operates across various platforms. You might cover the full spectrum of communication or choose to specialise. Possible specialisations include:

• Social ads manager: In this area, you are the absolute advertising expert. You’re familiar with ad formats and digital sales funnels. Through your adverts, you initially generate traffic with lots of interested prospects. From this, you filter out your customers (conversions). Your social ads campaigns are successful when they deliver results. To achieve this, you analyse all the actions taken. Your analysis forms the basis for further actions or adjustments. In agencies or large corporations, you can even specialise as a Social Media Analyst.

• Social media community manager: You build and actively manage a vibrant community within this specialised area. This involves engaging the appropriate target audiences across various social media platforms. You participate in forums and respond to comments. Occasionally, you utilize AI tools such as chatbots to encourage users to get in touch and to help boost your conversion rate. As a Social Media Community Manager, you also ensure that users adhere to communication guidelines.

• Content manager: Everything here revolves around engaging content, whether it's text, images, or videos. You prepare your content to be attractive and informative. The goal is to create a user experience that encourages the user to take action. To do this, you utilize emotional stories and storytelling techniques. You spread your content across social networks to make it go viral. You also analyse which channels deliver the greatest benefit.

The popular job platforms display a wide range of gross salaries for social media managers. This variation is due to several factors that influence your pay. Your education, professional experience, and scope of responsibilities all play a significant role. Large companies typically require a Bachelor's degree and pay accordingly. Some organisations also offer additional benefits such as bonuses or attractive employment conditions. If you start as a junior social media manager, you can expect an average gross salary of around 65,000 CHF. That’s approximately 5,400 CHF per month. Find out more about your gross salary as a social media manager here.

Various paths can lead you to your dream job as a social media manager. You have a solid foundation with a basic commercial apprenticeship and work experience in marketing. Further training as a marketing specialist can boost your chances with smaller companies. Larger organisations tend to prefer candidates holding a Bachelor’s or Master’s degree. A degree such as a Bachelor of Arts in Marketing and Digital Media provides a good foundation. You can acquire specialised knowledge in Social Media through further education. Several providers offer part-time certificate courses (CAS), diploma programmes (DAS), or master’s degrees (MAS). For example, consider the part-time CAS in Social Media & Content Marketing offered by HWZ University of Applied Sciences in Zurich.

Social media managers work across virtually all industries and organisations. You’ll find a variety of roles in social media agencies, public institutions, and associations. Marketing departments within large corporations also offer interesting opportunities. Since many companies are looking for specialists like you, you can choose a position that suits your preferences. If you have a passion for consumer electronics or IT, you can filter your job search accordingly. Are you looking for an attractive role as a social media manager? Take a look at our listings on this page.

People switching careers have good chances of getting started as a social media manager. The best prospects are with a basic education or university degree combined with work experience. If you're also active on social media channels in your private life, that's already half the battle won. Any skills you lack can be acquired through certification courses. It's important that you have a passion for online communication. With Randstad, you can easily find the right job.

As a social media manager, the entire world of communication is open to you. You typically start out as an administrative assistant or junior social media manager. If you succeed and gain plenty of practical experience, a position as a social media manager awaits. But it doesn't have to stop there. If you're interested in a management career, you can further your training to become a Marketing Manager. If online communication is your world, you might specialise, for example, as a Social Media Community Manager. Want to develop further as a social media manager? Take a look at our tests and tips.

A social media manager is familiar with all the relevant platforms. You’re technically up to date. However, your success also depends on additional skills such as:

• Creativity: To craft a unique user experience, you need creativity. You produce engaging copywriting. Additionally, you incorporate images and graphics that you have edited beforehand. You constantly come up with new ideas to encourage users to respond.

• Strong communication skills: Your profession revolves entirely around online communication. This requires well-developed interpersonal abilities. You regularly liaise with external service providers, colleagues, and management. Thanks to your passion for all things communicative, you find it easy to persuade others.

• Flexibility: The World Wide Web and the social media landscape are constantly evolving. Technologies develop, new formats emerge, and the significance of channels shifts. You stay up-to-date, observe, evaluate, and integrate what advances you and your social media activities.

There are many good reasons to work at Randstad as a social media manager.

✓ exciting jobs with well-known companies
✓ a reliable point of contact whenever you need one; personalised advice matters
✓ attractive employment conditions and good social benefits
✓ further education courses and personal development opportunities
✓ clear information in the myRandstad app
✓ do you have a fixed-term contract? Often, there’s the opportunity to secure a permanent position afterwards. Many well-known companies also recruit their staff directly through Randstad.

your professional development budget as a social media manager at randstad.

If you work as a social media manager for Randstad, you have access to further training courses. As part of the TempTraining programme from swissstaffing, you can attend training sessions. You will be reimbursed for the course fees later, provided you pass the course exam. Your Randstad advisor is there to support you if you have any questions. This way, you can acquire additional language skills or job-specific knowledge—all during your working hours as a social media manager.

Have you found your dream job as a social media manager? It’s not just qualifications and certificates that determine the success of your applications. Careful, error-free, and personalised documents will definitely help you in your job search. Here are a few useful tips to optimise your chances:

Here you will find answers to frequently asked questions about the role of a social media manager.